http://www.telegraph.co.uk/earth/environment/climatechange/7440664/Government-rebuked-over-global-warming-nursery-rhyme-adverts.html wrote:
Government rebuked over global warming nursery rhyme adverts
Two nursery rhyme adverts commissioned by the Government to raise awareness of climate change have been banned for overstating the risks.
By Matthew Moore
Telegraph.co.uk: 9:25AM GMT 14 Mar 2010
The Advertising Standards Authority (ASA) ruled that the adverts – which were based on the children's poems Jack and Jill and Rub-A-Dub-Dub – made exaggerated claims about the threat to Britain from global warming.
In definitely asserting that climate change would cause flooding and drought the adverts went beyond mainstream scientific consensus, the watchdog said.
It noted that predictions about the potential global impact of global warming made by the Intergovernmental Panel on Climate Change (IPCC) "involved uncertainties" that the adverts failed to reflect.
The two posters created on behalf of the Department of Energy and Climate Change juxtaposed adapted extracts from the nursery rhymes with prose warnings about the dangers of global warning.
One began:
“Jack and Jill went up the hill to fetch a pail of water.
There was none as extreme weather due to climate change had caused a drought.”
Beneath was written:
“Extreme weather conditions such as flooding, heat waves and storms will become more frequent and intense.”
The second advert read:
"Rub a dub dub, three men in a tub — a necessary course of action due to flash flooding caused by climate change.”
It was captioned: “Climate change is happening. Temperature and sea levels are rising. Extreme weather events such as storms, floods and heat waves will become more frequent and intense. If we carry on at this rate, life in 25 years could be very different.”
Upholding complaints from members of the public, the ASA said that in both instances the text accompanying the rhymes should have been couched in softer language.
The newspaper adverts were part of a controversial media campaign launched by the DECC last year which attracted a total of 939 complaints.
The watchdog found that the other elements of the campaign, including a television and cinema advert in which a father read his daughter a nightmarish bedtime story about a world blighted by climate change, did not breach its guidelines.
Ed Miliband, the Environment Secretary, said that that his department had been "comprehensively vindicated" by the ASA but promised to better reflect scientific uncertainty about global warming in future campaigns.>>
global warming nursery rhyme contest.
- neufer
- Vacationer at Tralfamadore
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global warming nursery rhyme contest.
Who can come up with a global warming nursery rhyme?
Art Neuendorffer
Re: global warming nursery rhyme contest.
Is this one of those Citizen Science things?neufer wrote:Who can come up with a global warming nursery rhyme?
- neufer
- Vacationer at Tralfamadore
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Re: global warming nursery rhyme contest.
Hickory Dickory Dock,
The IPCC ran out the clock.
The clock struck 21,
And glaciers did run!
Hickory Dickory Dock.
Art Neuendorffer
- wonderboy
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Re: global warming nursery rhyme contest.
Some say its surfing, and some say its not
But this polar bear was riding his "yacht"
It was big and twas white and he sailed night and day
and thats how he ended up in hawaii
(The yacht being a massive chunk of ice broken off from the shelf)
and for those wasters, i know the ice would have melted before hawaii
But this polar bear was riding his "yacht"
It was big and twas white and he sailed night and day
and thats how he ended up in hawaii
(The yacht being a massive chunk of ice broken off from the shelf)
and for those wasters, i know the ice would have melted before hawaii
"I'm so fast that last night I turned off the light switch in my hotel room and was in bed before the room was dark" Muhammad Ali, faster than the speed of light?
- wonderboy
- Commander
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- Joined: Sun Jan 31, 2010 11:57 am
- AKA: Paul
- Location: Glasgow, Scotland
Re: global warming nursery rhyme contest.
Too many cooks spoil.... it for the rest of us by using to much of the earths natural resources.
"I'm so fast that last night I turned off the light switch in my hotel room and was in bed before the room was dark" Muhammad Ali, faster than the speed of light?